Business model
The Postbox project has three steps of scalability. Scalability is essential to Rlabs as a business model.
The Fixed Node is place specific, should there be a relationship between Rlabs and the a school kid. This would establish trust between the two parties. It would allow the school kid to become a “champion” for Rlabs and what they are trying to achieve (Social media for social change). Through training with Rlabs the school kid would learn how to use and maintain the technology.
Ambient node is taking the Postbox project into the crescent, thereby broadening the awareness of what is on offer to the community. The school kid (driver)in conjunction with Rlabs helps spread the word as well as maintaining the technology.
Site specific nodes are only implemented when the community is fully aware of the various nodes and the technology/communication it offers.
An application can be implemented when the Site specific nodes are in use, as a platform to enable the user/s to send a message through Bluetooth to either a single number or a group. “Roll-out”.
Market
Rational and alternatives
The project will become an established communication service that is free monetarily as well as a community “post box” to use at their own discretion. Parallel to this Rlabs has the ability to overlay their own strategy. The target market can be described as everyone that has a compatible mobile phone within the community.
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